Intelligent, funny, unpredictable and authentic. That was The Hour. For Season 3, we decided to focus on the show's strongest suit: the interviews. Host George Stroumboulopoulos is second to none when it comes to getting people to talk. Our job was to get the word out.

The campaign was timed to coincide with the Toronto Film Festival. How better to target Hollywood's movers and shakers? And how better to remind audiences that The Hour was THE place for celebrity interviews.

George later told us he got heat from a lot of publicists at the festival who joked with him about getting their clients on The Hour before they got fired. Guess the campaign worked.

Creative Director: Jill Atkinson
Copywriter: Ron Thompson
Art Director: Alan Chan
Promo Producer: Sebastian DeGrandis
Photographer: Dustin Rabin

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