I Can Take The Heat.
Freelance copywriter, Toronto. Advertising creative director. Journalist. Writer. Baker of wickedly good carrot cakes.
You could say I like to stir things up. I began working as a pastry chef because I like making things from scratch. But the restaurant world wasn't my thing, so I cooked up a portfolio and got into the Ontario College of Art Communication Arts Program where I won the McCann Scholarship. After graduation, I joined McKim/Baker Lovick/BBDO as an art director.
I made the switch to copywriting a few years later. I wrote words for many great Toronto shops. Maclaren, BBDO, Taxi, Sharpe Blackmore/EURO, and Jam3 to name a few.
I worked hard, won lots of awards, and cooked up a move to the entertainment industry. As creative director at Canada's public broadcaster CBC and later, Shaw Media, I helped both networks post some of their highest ratings ever and helped create award-winning campaigns.
I had a kid and became interested in social responsibility in business, and personal responsibility for what we feed our children and how we care for our planet. Along the way, I became passionate about healthcare, medicine, and wellness. Now I wear many hats in my kitchen.
Whatever your needs may be - another brain in the room for a pitch, some smart headlines, tv treatments, pitching bibles, original content writing, long-form technical copy, or website content, I know my way around a brief and I deliver to a deadline with the level of professionalism and commitment you'd expect from someone who has launched and successfully supported some of the biggest brands and shows in the business ... I guess you could say that I can stand the heat.
Let's fire something up together.