Copywriting that sells, and occasionally wins awards my cat sleeps on.

had a career path that’s... let’s call it “nonlinear.” Some might say zigzaggy. Others might say “What exactly is it that you do again?” I’ve followed my passions like a caffeinated golden retriever—curious, relentless, occasionally distracted by shiny things. But curiosity’s been my north star, and it’s taken me to some pretty wild places.

I cut my teeth at BBDO, working with legends, starting as an art director before crossing over to the dark side: copywriting. Then television called—like, literally, network TV. So I answered. As a Creative Director, I got to stretch into editing, music, and scriptwriting. Eventually, I tripped headfirst into the neon-glowing rabbit hole of experiential advertising, freaky-good VFX, and opening title sequences that mess with your brain—in a good way.

I turned into a sponge. A weird, nerdy, enthusiastic sponge.

When I returned to advertising, I dove into healthcare. Not the sexy choice, right? Wrong. It's a creative frontier. I learned the clinical stuff, saw how great storytelling could transform patients into champions, and realized that good ideas can actually change how doctors think and behave. Creativity, it turns out, can be just as powerful as medicine—just with fewer side effects.

These days, what keeps me going is the geeky thrill of doing things differently, of finding a new angle when everyone else is staring straight ahead. I still believe in magic. I still chase surprise.

 And I still love copywriting like it’s my first crush.




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