The Age of Persuasion
For fans of radio in general, and advertising in particular, this was a gem. Terry O'Reilly was an outstanding advertising creative guy. But he really hit his stride on The Age of Persuasion. I love this campaign. I think it cleverly demonstrates what the show was about, but the idea managed to live up to Terry's own high creative standards. I remember presenting this concept to Terry at Pirate Radio. It really sold itself.
![](https://cdn.myportfolio.com/79255b0b3810fd1b30f7647df0ca632e/eb1f2f6f9c5312c478d7e594_rw_600.jpg?h=9a2338669f1c058066edfed9e8d77485)
![](https://cdn.myportfolio.com/79255b0b3810fd1b30f7647df0ca632e/c992bb58b346ae80640fb221_rw_600.jpg?h=d3f5b798ada403796c173c721fdefaf8)
![](https://cdn.myportfolio.com/79255b0b3810fd1b30f7647df0ca632e/515ae3be46e7d75b8cd20693_rw_600.jpg?h=0836a70ce036540b96395245ee8d3c72)
Creative Director: Jill Atkinson
Copywriter: Peter Ignatiou
Art Director: Matthew LeHoux
Art Director: Matthew LeHoux