The mandate to deliver content that's uniquely Canadian is also what distinguishes the CBC from other Canadian broadcast networks.

This campaign was used to reposition the CBC with the promise of  more diverse, youthful and vibrant content. A promise that better reflected CBC's invigorated new prime time and daytime  line-ups featuring shows like The Hour and Dragons' Den
Art Director: Alan Chan
Photographer: Dustin Rabin
Back to Top