The Age of Persuasion

A newspaper campaign for CBC radio show "The Age of Persuasion" hosted by Terry O'Reilly of Pirate Radio.

The Age of Persuasion
For fans of radio in general, and advertising in particular, this was a gem. Terry O'Reilly was an outstanding advertising creative guy. But he really hit his stride on The Age of Persuasion. I love this campaign. I think it cleverly demonstrates what the show was about, but the idea managed to live up to Terry's own high creative standards. I remember presenting this concept to Terry at Pirate Radio. It really sold itself.
Creative Director: Jill Atkinson
Copywriter: Peter Ignatiou
Art Director: Matthew LeHoux
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