Fall Launch Multimedia Campaign - Creative Direction

2009 Fall Season Launch for CBC Television

Fall Launch 2009
Surviving a season launch in the broadcast industry is akin to running a marathon. Just getting to the finish line takes everything you've got ... and once you break the tape, trying to not throw up on anyone takes what little you have left. Seriously, in 2009 we launched 12 new shows ... I haven't posted everything here but you get the idea. Thanks to Roy Belding for his energetic Fall Launch promos. They gave us all a lift when the tank was running dry.

Copywriter: Dean Black, Peter Ignatiou
Art Director: Alan Chan, Matthew LeHoux, Joe Bruni
Promo Producer: Roy Belding
Radio: Walter Rinaldi, Sean Laughlin
Online: Tom Ryder

Fall Launch - Mondays
Fall Launch - Tuesdays 
Fall Launch - Wednesdays
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