Bell Canada

Multimedia ad for Bell

Every once in a while you write something that is just pure poetry. I'm not saying this is poetry, but I was very happy with the way this thought came out. Bell wanted a retail ad that shilled their 10 cents a minute long distance plan: starbursts, big call outs. We wanted to create an emotional connection with people. Even Bell couldn't say no to the sentimental. Sometimes it just works.
 
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